grabll

Grubll for sellers

Grow your local business. Sell direct.

Grubll is the local marketplace built for farmers, ranchers, bakers and makers to sell directly to nearby customers, with no middlemen, no distributors, no monthly fees and no Grubll fee on your sales.

Apply to sellSee how it works
  • Storefront built for you
  • Set your own prices
  • Grubll Delivery, no car needed
  • Payments & support handled
  • No Grubll fee, no monthly fee

Why sell direct

Stop losing your margin to middlemen.

Selling well shouldn't require a distributor, a storefront or a marketing budget.

20–40%what distributors and grocers can take
$0storefront setup, photos and landing page
4steps from sign-up to your first sale
0%Grubll fee, just card processing

Solutions

Everything you need to sell, already built.

Storefront & landing page

Your own storefront page with integrated SEO, social links and live chat. Built and hosted for you, free.

Customer growth tools

Subscriptions, followers, promo codes and product packages that keep orders coming back.

Marketing & promotion

A dedicated team, email campaigns and local promotion based on what's actually selling nearby.

Payments & support

You prepare the order. We handle payments and customer support, so you can focus on your products.

How it works

From sign-up to your first sale.

We handle the heavy lifting.

1

We build your storefront

Grubll lists your products and takes your photos for you at signup, free.

2

Customers order directly

Local buyers browse and order straight from your storefront on Grubll.

3

You pack, we deliver

You prepare the order. Grubll Delivery brings it to the customer, and we handle payments and support.

4

You grow

Subscriptions, promos and repeat customers keep orders coming back.

Grubll Delivery

We deliver your orders. You keep selling.

Pack the order and we take it from there. Delivery is paid by the customer at checkout, and pickup is always an option.

Grubll Delivery

No car, no drivers to hire. You pack the order, a Grubll driver picks it up at your door and brings it to your customer.

Express or scheduled

Customers get it fast, or pick a delivery time that suits them.

Pickup, too

Local buyers can order ahead and collect from you.

Already deliver yourself?

Keep your own delivery with your own fees and times, use Grubll Delivery, or offer both. Switch any time in your dashboard.

Direct-to-consumer

Sell direct. Keep more of every sale.

  • Keep more of every dollar, with no distributor cut
  • Build a direct relationship with your customers
  • Set your own prices and inventory
  • Reach buyers actively looking for local, fresh products
Through middlemen20–40%distributor and grocer cut
Direct on Grubll0%Grubll fee, plus card processing

Illustration based on distributor and grocer cuts of 20–40%. On Grubll you set your prices and pay no Grubll fee, only card processing (2.9% + 30¢ per card order).

Repeat business

Turn first orders into regulars.

Subscriptions

"Never Run Out" auto-reorders for your regulars.

Customer following

Buyers follow your storefront for updates.

Promo codes

Run discounts and seasonal offers in a click.

Product packages

Bundle items into farm boxes and gift sets.

Marketing

You grow great products. We grow your customer base.

Dedicated marketing team

That promotes your products across Grubll.

Email campaigns

And featured spots in front of local buyers.

Local market promotion

Tailored to what's actually selling nearby.

AI market analytics

To see local demand and pricing trends.

Stories & Reels

Show what's fresh today. Get discovered every day.

Post on Instagram, it's on Grubll too

Connect your Instagram once and the stories you post there appear on Grubll by themselves. No posting twice.

Stories: what's fresh today

A photo or short video and one line. It's on the Grubll home page for 3 days, and your followers get a notification.

Reels that never expire

Videos up to 60 seconds. Shoppers swipe through reels from stores near them and far away, follow you and shop right from the video.

Flash deals with a countdown

Make a story a deal: 10–50% off, how long and how many. Shoppers see the countdown, and it ends by itself.

Your discounts become stories

Create a discount and each product in it gets its own story automatically, until the discount ends.

AI Shopping Assistant

A sales assistant in your store, day and night.

An AI sales assistant that keeps learning

We keep training your store's AI chat to sell more: it suggests what goes well together, shows your deals and tells customers where their order is, so you don't have to.

Questions it can't answer come to you

The customer asks your team in the same chat. You get an email and answer from your Chat; they see it right there.

Who we are

Built by people who believe in local.

Grubll is a local marketplace for farmers, bakers and makers: a place to sell directly to nearby customers for delivery or pickup, with no middlemen and no monthly fee. It was founded by Shahen Markarian, who spent 10+ years in technology and digital products, supporting and helping local farmers get more clients.

We have a team of software developers, designers and marketers who believed in the same idea. We've launched Grubll.com, and we're only getting started.

10+years in technology & digital products
0%Grubll fee on your sales
6MVP features already live on Grubll.com
1idea: make buying local as easy as shopping online
Read our full story →
Apply to sell

Become a Grubll seller.

Sign-up takes minutes, and our team sets up your storefront with you.

  1. We review your applicationYour details and documents.
  2. We build your storefrontProduct listings and photos, free.
  3. You go liveStart selling to customers nearby.

GeneralRequired fields marked *

Tags · optional, choose any

Delivery info

Address

Choose an address suggestion or drag the map to position your store pin.

Map unavailable? Set coordinates manually
Use your store’s exact coordinates from your map provider.

DocumentsOptional now

Our team will contact you to finish setting up your storefront.
FAQ

Questions from sellers

What is Grubll, and who's behind it?
Grubll is a local marketplace for farmers, bakers and makers: a place to sell directly to nearby customers for delivery or pickup, with no middlemen and no monthly fee. It was founded by Shahen Markarian, who spent 10+ years in technology and digital products, supporting and helping local farmers get more clients. We have a team of software developers, designers and marketers who believed in the same idea. We've launched Grubll.com, and we're only getting started. Read our full story.
What does it cost to set up a store?
Storefront setup, product photos at signup and your personal landing page with SEO, social links and live chat are free, and there is no monthly fee. There's no Grubll fee on your sales: you only pay card processing on card orders (2.9% + 30¢ online, 2.7% + 15¢ in person). Customers pay your prices; the card fee comes out of your payout, never added on top.
When and how do I get paid?
You're paid every Monday, straight to your bank. Connect your bank once through Stripe: each order's money is ready 3 days after it's delivered and goes out with the next Monday payout ($10 minimum). If a payout is ever late because of us, we cover your card fees for that week.
Do I need to sign anything?
Yes, a simple partnership agreement. Our team goes through it with you before your store goes live, so there are no surprises.
Who sets the prices?
You do. You set your own prices and inventory, plus your delivery fees and minimum order.
Do I have to deliver orders myself?
No. With Grubll Delivery you just pack the order and a Grubll driver picks it up and brings it to your customer, as soon as it's ready or in the time slot they chose. Already deliver yourself? Keep your own delivery fees and times, or offer both. Customers can always choose pickup too.
I don't have product photos. Is that a problem?
Not at all. Our team lists your products and takes your photos for you at signup.
Who handles payments and customer questions?
You prepare the orders. Grubll handles payments and customer support.
How do I get repeat customers?
Use subscriptions, customer following, promo codes, product packages and email campaigns, all built into your Grubll store. We also give you a QR sign for your stand and can email your existing customers an invitation to order from you online.
How fast can I add products?
Take 3 photos and type one line like "organic tomatoes, $4/lb". AI writes the title, description, category, tags and a suggested price, and can clean up your photo or remove the background.
Is there a paid plan?
It's optional. Grubll Pro ($49/month, cancel anytime) adds an AI shopping assistant for your store, missed-sales and customer-request insights and a lower ads fee (10% instead of 15%). You can also have our team run Google and Instagram/Facebook ads on a monthly budget you choose.
Can I talk to someone first?
Of course. Book a short call and we'll show you how Grubll brings you more orders.

Let's grow local, together.

Join Grubll today. Sign-up takes minutes, and our team sets up your storefront with you.

Apply to sell

Let's talk

Book a short call.

Leave your number and we'll call you to explain how Grubll brings you more orders. No pressure, no commitment.

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Have questions?