grabll
It started with a simple question…

From a market stall to a marketplace.

Why is good food so hard to find? This is the story of how one question, a team of believers and a lot of whiteboard ink became Grubll.

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the market stallgrabllAdd to carta marketplace
10+years in technology and digital products
1idea: make buying local as easy as shopping online
6MVP features shipped on Grubll.com
24/7local shopping, open online

A note from our founder,

Why is good food so hard to find?

Hi, I'm Shahen Markarian, founder of Grubll. I've spent more than 10 years working in the technology and digital product industry, including several years in Europe.

One thing I always appreciated about European culture was how deeply local markets were woven into everyday life. You could visit a farmers market and buy fresh vegetables, fruit, bread, cheese, honey, meat and handmade products directly from the people who produced them.

People cared about quality, but they also cared about who they were buying from. Supporting farmers, makers and independent local businesses was simply part of the culture.

When I moved to the United States, I started noticing something different. There are incredible farmers, growers, makers and small businesses everywhere, but discovering them isn't always easy. At the same time, genuinely fresh, high-quality food can be surprisingly expensive at traditional grocery stores.

That made me wonder:

What if technology could make buying local as easy as shopping online?

That idea became Grubll.

ShahenShahen Markarian
Founder, Grubll

The road so far

Every stop on the way from a question to a real product.

  1. Stop 1 · Europe

    Life around the market

    Buying fresh food straight from the people who grew, baked and made it.

  2. Stop 2 · United States

    Something different

    Incredible local makers everywhere, but hard to discover, and fresh food that costs more than it should.

  3. Stop 3 · The question

    What if buying local was easy?

    As easy as shopping online. That idea became Grubll.

  4. Stop 4 · The team

    Not built alone

    Software developers, designers and marketers who believed in the same idea.

  5. Stop 5 · The work

    Build, break, rebuild

    Countless hours designing, building, testing, breaking things and rebuilding them.

  6. Stop 6 · Launch

    The MVP goes live

    Grubll.com launched with signup, store listings, product pages, cart and checkout, delivery and pickup, and reviews.

  7. Next stop

    More sellers, more towns

    Marketing, onboarding sellers, a mobile app, better search and your feedback.

I knew this couldn't be built alone.

I brought together a team of software developers, designers and marketers who believed in the same idea. We spent countless hours designing, building, testing, breaking things, rebuilding them, and talking about how to make local commerce better.

Eventually, the idea became a real product.

A Grubll team member in headphones coding at a desk by a tall window, with a monitor and a laptop.
Heads down, buildingShipping the MVP
The Grubll team around a meeting table with laptops, two teammates joining on a video call.
One team, every screenTeam sync
  • We built our first MVP and launched Grubll.com
  • Our first local stores are selling on Grubll
  • And that's only the beginning
For shoppers

Find what's great, right nearby.

An easier way to discover great products nearby, learn who is behind them, compare options and buy locally.

Start shopping
For sellers

Compete without the giant budget.

More visibility, more customers and better tools to grow your business online, instead of another marketplace dominated by huge retailers.

Sell on Grubll

Geography shouldn't be a disadvantage.A small farm or family business shouldn't need a massive advertising budget or a sophisticated technology team just to reach customers in its own community.

When you buy local, you're not just buying a product. You're supporting…

a farmer,
a maker,
a family,
a business,
your own community.

Our vision: the digital infrastructure for local commerce.

Bigger than another marketplace. We want discovering and supporting the businesses around you to feel as natural as ordering from the biggest online platforms.

Local deserves better technology.

That's why we're building Grubll.

Start shopping localSell on Grubll